How to Build Ownership of a New Idea

 

 

 

 

 

Ownership of a new idea builds slowly over one to two years.  About 2 percent of all church members will accept a new approach of ministry in the first three months of its introduction.  Called innovators or dreamers, these people like change and are energized by new ways of doing ministry.  Oscar Wilde defined such an individual as, One who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.  While innovators see the future before others, it is a mistake to move with only their support...

Another 18 percent of the congregation will welcome the new model within six to nine months.  These early adopters offer early encouragement and leadership to educate the remainder of the congregation.

It takes twelve to eighteen months to capture the commitment of the middle adopters.  More cautious than the first 20 percent to accept the new model of ministry, they eventually agree to the new idea once they have had time to consider it at length.

The later adopters resist the concept of a new form of ministry for up to two years before they finally acknowledge that it may indeed be workable.  In the meantime they tolerate the 80 percent of the congregation who have excitedly moved forward, with or without them.

Much like a marathon race, there always are some stragglers who never quite seem to finish with the rest of the group.  This final 2 percent of the congregation may never completely concur with the new approach to ministry but endure it since there is nothing else to do.

Start building ownership by focusing on individual people rather than groups.  Call twelve to fifteen key members of the congregation who are positive people.  Schedule time to share your vision of a new model of ministry.

Follow up these meetings by scheduling lunch with fifteen to thirty people who may not support your ideas at first.  Share your vision and ask them to think about it for a week.  Then get back with them to get their feedback and answer any questions.

After meeting with numerous individuals, begin to meet with classes, boards, and committees to share your vision for a new model of ministry.  Debrief their thoughts and ideas including additional information based on your lunch and phone conversations to further explain the new model.

[Gary L. McIntosh, Make Room for the Boom...or Bust]

 

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